What is the difference between CSAT and NPS?
CSAT measures customer satisfaction at a specific moment, while NPS gauges overall loyalty and likelihood to recommend.
How do you calculate CSAT?
CSAT is typically calculated by asking customers to rate their satisfaction on a scale, then averaging the scores.
What about NPS? How is it calculated?
NPS is calculated by asking customers how likely they are to recommend your service on a scale of 0-10, then subtracting the percentage of detractors from promoters.
Which metric is more important for a business?
It depends on your goals. CSAT is great for immediate feedback, while NPS is better for long-term loyalty insights.
Can I use both metrics together?
Absolutely! Using both can provide a comprehensive view of customer satisfaction and loyalty.
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