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What are qualitative methods in evaluation?

An example of an AI chatbot conversation about qualitative methods in evaluation.

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You

What are qualitative methods in evaluation?

MagicBuddy
MagicBuddy

Qualitative methods in evaluation focus on understanding the underlying reasons, opinions, and motivations behind a program's outcomes.

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You

Can you give me some examples of qualitative methods?

MagicBuddy
MagicBuddy

Sure! Common qualitative methods include interviews, focus groups, and observations.

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You

How do these methods differ from quantitative methods?

MagicBuddy
MagicBuddy

Qualitative methods explore depth and context, while quantitative methods focus on numerical data and statistical analysis.

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You

When should I use qualitative methods in my evaluation?

MagicBuddy
MagicBuddy

Use qualitative methods when you need to explore complex issues, understand participant experiences, or gather detailed feedback.

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