What is qualitative research and how is it conducted?
An example of an AI chatbot conversation about qualitative research and its methodologies.
What is qualitative research and how is it conducted?
Qualitative research is a method focused on understanding human behavior and experiences through interviews, focus groups, and observations.
What are some common methods used in qualitative research?
Common methods include in-depth interviews, focus groups, ethnography, and content analysis.
How do you analyze qualitative data?
Qualitative data is often analyzed through coding, thematic analysis, and narrative analysis to identify patterns and insights.
What are the advantages of qualitative research?
Qualitative research provides deep insights, captures complex phenomena, and allows for flexibility in exploring topics.
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