What are qualitative research methods?
Qualitative research methods are techniques used to gather non-numerical data, focusing on understanding concepts, thoughts, or experiences.
Can you give me some examples of qualitative research methods?
Sure! Common examples include interviews, focus groups, and participant observations.
How do qualitative methods differ from quantitative methods?
Qualitative methods explore deeper insights and meanings, while quantitative methods focus on numerical data and statistical analysis.
What are the advantages of using qualitative research?
Qualitative research provides rich, detailed data and helps uncover underlying motivations and feelings that quantitative methods might miss.
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