What is the difference between qualitative and quantitative research?
An example of an AI chatbot conversation about qualitative vs quantitative research methods.
What is the difference between qualitative and quantitative research?
Qualitative research focuses on understanding concepts and experiences, while quantitative research deals with numbers and statistics.
Can you give me examples of each type?
Sure! Qualitative examples include interviews and focus groups, while quantitative examples include surveys and experiments.
When should I use qualitative research?
Use qualitative research when you want to explore ideas, understand motivations, or gather in-depth insights.
And when is quantitative research more appropriate?
Quantitative research is more appropriate when you need to measure variables, test hypotheses, or analyze data statistically.
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