What is the difference between qualitative and quantitative sampling?

What is the difference between qualitative and quantitative sampling?

Qualitative sampling focuses on understanding concepts and experiences, while quantitative sampling aims to quantify data and generalize results.

Can you give examples of each type of sampling?

Sure! Qualitative sampling might involve in-depth interviews or focus groups, while quantitative sampling could include surveys with numerical data.

When should I use qualitative sampling over quantitative sampling?

Use qualitative sampling when exploring new ideas or understanding complex behaviors, and quantitative sampling when you need statistical analysis.

What are some common methods for qualitative sampling?

Common methods include purposive sampling, snowball sampling, and convenience sampling, each serving different research needs.

How do I choose the right sampling method for my research?

Consider your research goals, the nature of your data, and the resources available. Align your method with your objectives.