What is the difference between quantitative and qualitative research?
An example of an AI chatbot conversation about quantitative vs qualitative research methods.
What is the difference between quantitative and qualitative research?
Quantitative research focuses on numerical data and statistical analysis, while qualitative research explores subjective experiences and meanings.
Can you give me examples of each type?
Sure! An example of quantitative research is a survey measuring customer satisfaction with ratings. Qualitative research could involve interviews exploring customer feelings about a product.
Which method is better for market research?
It depends on your goals. Quantitative research is great for measuring trends, while qualitative research provides deeper insights into customer motivations.
How do I choose which method to use?
Consider your research question, the type of data you need, and your resources. Often, a mixed-method approach can be beneficial.
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