What is real-time bidding in ad exchanges?
An example of an AI chatbot conversation about real-time bidding in ad exchanges.
What is real-time bidding in ad exchanges?
Real-time bidding (RTB) is a process where ad inventory is bought and sold on a per-impression basis through an auction.
How does the auction process work in RTB?
In RTB, advertisers bid on ad impressions in real-time, and the highest bidder wins the impression, which is then displayed to the user.
What are the benefits of using RTB for advertisers?
RTB allows advertisers to target specific audiences, optimize ad spend, and achieve better ROI by reaching users at the right moment.
Are there any drawbacks to real-time bidding?
Yes, drawbacks include potential ad fraud, increased competition driving up costs, and the complexity of managing multiple bids.
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