What are some real-world applications of price elasticity?
Price elasticity measures how demand changes with price changes. It's used in various fields like economics, marketing, and public policy.
Can you give me an example in marketing?
Sure! Companies often use price elasticity to set prices for products. For instance, if a product is elastic, a small price drop can lead to a significant increase in sales.
What about in public policy?
In public policy, understanding price elasticity helps governments predict the impact of taxes on goods. For example, increasing taxes on cigarettes can reduce consumption if demand is elastic.
How does it affect consumer behavior?
Price elasticity affects consumer behavior by influencing their purchasing decisions. If prices rise and demand is elastic, consumers may switch to alternatives.
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