What are some real-world examples of market segmentation?
Market segmentation involves dividing a market into distinct groups. For example, Coca-Cola targets different age groups with various products.
Can you give me more examples from different industries?
Sure! In the automotive industry, companies like Toyota segment their market by income levels, offering luxury and budget models.
How does segmentation help businesses?
Segmentation helps businesses tailor their marketing strategies, improve customer satisfaction, and increase sales by targeting specific groups.
What tools can I use for market segmentation?
Tools like Google Analytics, HubSpot, and customer surveys can help you gather data for effective market segmentation.
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