What are redirects and how do they impact SEO?

What are redirects and how do they impact SEO?

Redirects are techniques used to send both users and search engines to a different URL than the one they initially requested. They can impact SEO positively or negatively depending on how they're implemented.

What types of redirects are there?

The most common types of redirects are 301 (permanent) and 302 (temporary). A 301 redirect passes most of the link equity to the new URL, while a 302 does not.

When should I use a 301 redirect?

You should use a 301 redirect when a page has permanently moved to a new location. This helps preserve SEO rankings and ensures users reach the correct page.

Can too many redirects harm my SEO?

Yes, excessive redirects can slow down your site and create a poor user experience, which can negatively affect your SEO.

How can I check if my redirects are working properly?

You can use tools like Google Search Console, or online redirect checkers to test if your redirects are functioning correctly.