What are the regulations on SMS marketing?
An example of an AI chatbot conversation about SMS marketing regulations.
What are the regulations on SMS marketing?
SMS marketing is regulated by laws such as the Telephone Consumer Protection Act (TCPA) in the U.S. It requires businesses to obtain consent before sending marketing messages.
What kind of consent do I need to get from customers?
You need to obtain express written consent from customers, which can be done through opt-in forms or text messages.
Are there penalties for not following these regulations?
Yes, non-compliance can lead to significant fines, with penalties ranging from $500 to $1,500 per violation.
Can I send promotional messages to customers who haven't opted in?
No, sending promotional messages without prior consent is against the regulations and can result in legal action.
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