What is the difference between retargeting ads and display ads?
An example of an AI chatbot conversation about retargeting ads versus display ads.
What is the difference between retargeting ads and display ads?
Retargeting ads are shown to users who have previously interacted with your website, while display ads are shown to a broader audience without prior interaction.
Can you give me an example of each?
Sure! A retargeting ad might show a product to someone who viewed it on your site but didn't purchase. A display ad could be a banner on a news site promoting your brand to anyone browsing.
Which one is more effective for conversions?
Retargeting ads generally have higher conversion rates because they target users who are already familiar with your brand.
Are there any downsides to using retargeting ads?
Yes, retargeting can sometimes lead to ad fatigue if users see the same ads too often, which may annoy them.
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