What are the key metrics to track for retargeting campaigns?
An example of an AI chatbot conversation about retargeting metrics to track for effective campaigns.
What are the key metrics to track for retargeting campaigns?
The key metrics to track include conversion rate, click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
How do I calculate the conversion rate for my retargeting ads?
To calculate the conversion rate, divide the number of conversions by the total number of visitors from your retargeting ads, then multiply by 100 to get a percentage.
What is a good CTR for retargeting ads?
A good CTR for retargeting ads typically ranges from 0.7% to 1.5%, but this can vary based on your industry and audience.
How can I improve my CPA for retargeting?
To improve your CPA, consider optimizing your ad creatives, refining your audience targeting, and testing different bidding strategies.
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