What is retargeting and how can I use it on different platforms?

What is retargeting and how can I use it on different platforms?

Retargeting is a marketing strategy that targets users who have previously interacted with your brand. You can use it on platforms like Facebook, Google Ads, and Instagram to show ads to these users.

Can you explain how retargeting works on Facebook?

On Facebook, you can create custom audiences based on website visitors or engagement with your posts. Then, you can serve ads specifically to these audiences to encourage them to return.

What about Google Ads? How does retargeting work there?

In Google Ads, you can use remarketing lists to target users who have visited your site. You can show them display ads across the Google Display Network or search ads when they search for related terms.

Are there any best practices for retargeting?

Yes! Some best practices include segmenting your audience, using compelling ad creatives, and setting frequency caps to avoid overwhelming users.