What is the difference between retargeting and display ads?
An example of an AI chatbot conversation about retargeting and display ads.
What is the difference between retargeting and display ads?
Retargeting ads are shown to users who have previously visited your site, while display ads are shown to a broader audience.
Can you explain how retargeting works?
Sure! Retargeting uses cookies to track users and display ads to them across different websites after they leave your site.
Are display ads effective for brand awareness?
Yes, display ads can be very effective for brand awareness as they reach a wide audience and can create visual impact.
Which one should I use for my e-commerce site?
For an e-commerce site, a combination of both can be effective: use retargeting to bring back visitors and display ads for broader reach.
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