What are the risks associated with athlete endorsements?
Athlete endorsements can lead to several risks, including brand reputation damage, financial instability, and legal issues.
Can you explain how brand reputation can be affected?
Certainly! If an athlete gets involved in a scandal, it can negatively impact the brand they endorse, leading to loss of consumer trust.
What about financial risks?
Financial risks include the potential for poor return on investment if the endorsement doesn't resonate with consumers or if the athlete's performance declines.
Are there any legal risks involved?
Yes, legal risks can arise from contract disputes, false advertising claims, or if the athlete engages in behavior that contradicts the brand's values.
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