What are the risks associated with e-commerce bundling?
E-commerce bundling can lead to several risks, such as customer dissatisfaction, inventory issues, and pricing challenges.
Can you explain how customer dissatisfaction might occur?
Certainly! If customers feel that the bundled products don't meet their needs or are of lower quality, they may feel misled.
What about inventory issues?
Inventory issues can arise if bundled products have different demand levels, leading to overstock or stockouts of certain items.
Are there any pricing challenges I should be aware of?
Yes, pricing challenges include setting a price that reflects the value of the bundle while remaining attractive to customers.
How can businesses mitigate these risks?
Businesses can mitigate risks by conducting market research, ensuring quality control, and offering flexible return policies.
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