What are the risks associated with esports sponsorship?
Esports sponsorship can involve several risks, including brand reputation damage, audience backlash, and financial instability.
Can you elaborate on brand reputation damage?
Certainly! If a sponsored team or player engages in controversial behavior, it can reflect poorly on the brand.
What about financial instability?
Financial instability can arise if the esports team fails to perform well, leading to lower viewership and sponsorship value.
Are there any legal risks involved?
Yes, legal risks can include contract disputes, compliance with advertising regulations, and issues related to player conduct.
How can brands mitigate these risks?
Brands can mitigate risks by conducting thorough research, establishing clear contracts, and maintaining open communication with teams.
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