What are the risks of personalized marketing?
Personalized marketing can lead to privacy concerns, data security issues, and potential customer alienation.
Can you explain how privacy concerns arise?
Privacy concerns arise when companies collect and use personal data without clear consent, leading to distrust.
What about data security issues?
Data security issues can occur if personal information is hacked or mismanaged, exposing customers to risks.
How can companies mitigate these risks?
Companies can mitigate risks by being transparent about data usage, obtaining consent, and implementing strong security measures.
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