What are the risks associated with sponsorship?
Sponsorship can involve several risks, such as brand misalignment, negative publicity, and financial loss.
Can you explain brand misalignment?
Brand misalignment occurs when the values or image of the sponsor do not match those of the sponsored entity, leading to confusion.
What kind of negative publicity should I be aware of?
Negative publicity can arise from scandals involving the sponsored entity, which can tarnish the sponsor's reputation.
How can I mitigate these risks?
To mitigate risks, conduct thorough research on potential partners, establish clear agreements, and monitor the partnership closely.
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