What are the risks of using mythical symbols in branding?
Using mythical symbols can lead to misinterpretation, cultural appropriation, and alienation of certain audiences.
Can you give examples of brands that faced backlash for using such symbols?
Sure! Brands like Urban Outfitters and Pepsi have faced criticism for cultural insensitivity in their branding.
How can brands avoid these risks?
Brands should conduct thorough research, engage with cultural experts, and consider the diverse perspectives of their audience.
Are there any benefits to using mythical symbols?
Yes, they can create a strong emotional connection and differentiate a brand, but they must be used thoughtfully.
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