What are the ROAS benchmarks for different industries?
An example of an AI chatbot conversation about ROAS benchmarks across various industries.
What are the ROAS benchmarks for different industries?
ROAS, or Return on Ad Spend, varies by industry. For example, e-commerce typically sees a ROAS of 4:1, while finance might aim for 2:1.
Can you provide specific numbers for the retail industry?
Sure! The retail industry often targets a ROAS of around 3:1 to 5:1, depending on the product and marketing strategy.
How do these benchmarks compare to the tech industry?
In the tech industry, ROAS can be lower, often around 2:1 to 4:1, as customer acquisition costs can be higher.
What factors influence these ROAS benchmarks?
Factors include customer lifetime value, competition, ad spend efficiency, and the specific marketing channels used.
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