What is the ROI of digital advertising compared to traditional advertising?
Digital advertising typically offers a higher ROI due to better targeting and tracking capabilities.
Can you provide some statistics to support that?
Sure! Studies show that digital ads can yield an ROI of 200% or more, while traditional ads average around 100%.
What factors contribute to the higher ROI in digital advertising?
Factors include precise audience targeting, real-time analytics, and lower costs for ad placements.
Are there any scenarios where traditional advertising might outperform digital?
Yes, traditional advertising can be more effective for local businesses or in industries where print media is still popular.
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