What is the ROI of content marketing?
The ROI of content marketing measures the revenue generated from content compared to the costs of creating it.
How can I calculate the ROI for my content marketing efforts?
To calculate ROI, use the formula: (Revenue from content - Cost of content) / Cost of content x 100.
What are some metrics to consider when measuring content marketing ROI?
Key metrics include website traffic, lead generation, conversion rates, and customer retention.
Can you give me an example of a successful content marketing ROI?
Sure! A company that invested $10,000 in content marketing generated $50,000 in sales, resulting in a 400% ROI.
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