What is the ROI of social media marketing?

What is the ROI of social media marketing?

The ROI of social media marketing refers to the return on investment you gain from your social media efforts. It can be measured in various ways, such as increased sales, brand awareness, or customer engagement.

How can I calculate it for my business?

To calculate ROI, you can use the formula: (Net Profit / Cost of Investment) x 100. For social media, consider costs like ad spend, content creation, and the time invested.

What metrics should I track?

Key metrics include engagement rates, conversion rates, website traffic from social media, and customer acquisition costs.

Is there a benchmark for social media ROI?

While benchmarks vary by industry, a common ROI benchmark for social media is around 5:1, meaning for every dollar spent, you should aim to earn five back.