What is the difference between ROI and ROA?
ROI, or Return on Investment, measures the profitability of an investment relative to its cost, while ROA, or Return on Assets, assesses how efficiently a company uses its assets to generate profit.
Can you give me an example of each?
Sure! For ROI, if you invest $1,000 in a project and earn $1,200, your ROI is 20%. For ROA, if a company has $50,000 in assets and earns $5,000 in profit, the ROA is 10%.
Which one is more important for a business?
It depends on the context. ROI is crucial for evaluating specific investments, while ROA is important for understanding overall asset efficiency.
How can I improve my company's ROA?
To improve ROA, focus on increasing net income through better sales strategies or reducing asset costs by optimizing resource use.
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