What is the difference between ROI and ROAS?
An example of an AI chatbot conversation about ROI vs ROAS with practical examples.
What is the difference between ROI and ROAS?
ROI (Return on Investment) measures the overall profitability of an investment, while ROAS (Return on Ad Spend) specifically measures the revenue generated for every dollar spent on advertising.
Can you give me an example of each?
Sure! For ROI, if you invest $1,000 in a project and earn $1,500, your ROI is 50%. For ROAS, if you spend $200 on ads and generate $1,000 in sales, your ROAS is 5:1.
How do I calculate ROI and ROAS?
To calculate ROI, use the formula: (Net Profit / Cost of Investment) x 100. For ROAS, use: Revenue from Ads / Cost of Ads.
Which one should I focus on for my marketing strategy?
It depends on your goals. If you're looking at overall profitability, focus on ROI. If you're specifically analyzing ad performance, ROAS is more relevant.
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