What is the role of big data in marketing?
Big data plays a crucial role in marketing by providing insights into consumer behavior, preferences, and trends.
Can you give me some examples of how companies use big data in their marketing strategies?
Sure! Companies use big data for targeted advertising, customer segmentation, and personalized marketing campaigns.
How does big data improve customer experience?
Big data helps improve customer experience by enabling businesses to tailor their offerings and communications to individual preferences.
What tools are commonly used to analyze big data in marketing?
Common tools include Google Analytics, Tableau, and various CRM systems that help analyze and visualize data.
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