What impact do discounts have on consumer buying decisions?
Discounts can significantly influence consumer behavior by creating a sense of urgency and perceived value.
Can you explain how discounts create a sense of urgency?
Sure! Limited-time offers encourage consumers to act quickly to avoid missing out on savings.
Do discounts affect brand perception?
Yes, frequent discounts can lead consumers to perceive a brand as less premium, while occasional discounts can enhance value.
What types of discounts are most effective?
Percentage-off discounts and buy-one-get-one-free offers are often very effective in attracting consumers.
How do discounts influence repeat purchases?
Discounts can encourage initial purchases, and if consumers are satisfied, they may return for more, especially if they feel they got a good deal.
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