What is the role of illustration in marketing?

What is the role of illustration in marketing?

Illustration plays a crucial role in marketing by enhancing brand identity, conveying messages visually, and engaging audiences.

Can you give examples of how brands use illustrations?

Sure! Brands like Mailchimp and Dropbox use illustrations to create a friendly and approachable image, making their services more relatable.

How does illustration compare to photography in marketing?

Illustration allows for more creativity and flexibility, while photography captures real-life moments. Both can be effective depending on the brand's message.

What are the benefits of using custom illustrations?

Custom illustrations can differentiate a brand, create a unique visual style, and better communicate specific ideas or emotions.

Are there any trends in illustration for marketing right now?

Yes, trends include minimalism, 3D illustrations, and hand-drawn styles, which help brands stand out and connect with audiences.