What is the role of market research in rebranding?

What is the role of market research in rebranding?

Market research helps identify customer perceptions, preferences, and trends, guiding effective rebranding strategies.

Can you give examples of how companies used market research for rebranding?

Sure! Companies like Airbnb and Dunkin' used market research to understand their audience and reshape their brand identities.

What methods are commonly used in market research for rebranding?

Common methods include surveys, focus groups, interviews, and social media analysis to gather insights.

How can I conduct market research for my own rebranding project?

Start by defining your target audience, then choose appropriate research methods to gather data on their preferences.

What are the risks of not conducting market research before rebranding?

Without market research, you risk misaligning your brand with customer expectations, leading to potential failure.