What is the role of reviews in building consumer confidence?
Reviews play a crucial role in consumer confidence by providing social proof and insights into product quality.
How do positive and negative reviews affect purchasing decisions?
Positive reviews can enhance trust and encourage purchases, while negative reviews may deter potential buyers.
Are there any statistics on how reviews impact sales?
Yes, studies show that about 70% of consumers trust online reviews as much as personal recommendations.
What can businesses do to manage their online reviews?
Businesses can respond to reviews, encourage satisfied customers to leave feedback, and address negative comments constructively.
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