How does social media influence brand perception?

How does social media influence brand perception?

Social media plays a crucial role in shaping how consumers view brands. It allows for direct interaction, feedback, and engagement.

Can you give examples of brands that have successfully used social media?

Sure! Brands like Nike and Wendy's have effectively used social media for campaigns that resonate with their audience.

What are some negative impacts of social media on brand perception?

Negative reviews or viral controversies can quickly damage a brand's reputation on social media, affecting consumer trust.

How can brands manage their social media presence effectively?

Brands should engage authentically, respond to feedback, and monitor their online reputation to manage their presence effectively.