What is the role of social media in ethical advertising?

What is the role of social media in ethical advertising?

Social media plays a crucial role in ethical advertising by promoting transparency and accountability among brands.

Can you give examples of ethical advertising on social media?

Sure! Brands like Patagonia and Ben & Jerry's use social media to advocate for social causes and engage authentically with their audience.

How do consumers respond to ethical advertising on social media?

Consumers tend to respond positively, often showing increased loyalty and trust towards brands that demonstrate ethical practices.

What challenges do brands face in ethical advertising on social media?

Brands face challenges like misinformation, backlash from consumers, and the need to balance profit with ethical considerations.