What is the role of social media in sponsorships?
Social media plays a crucial role in sponsorships by enhancing brand visibility and engagement with target audiences.
Can you give examples of how brands use social media for sponsorships?
Sure! Brands often collaborate with influencers on platforms like Instagram and TikTok to promote their products.
How does social media affect the effectiveness of sponsorships?
Social media allows for real-time feedback and interaction, making sponsorships more dynamic and measurable.
What are some challenges brands face with social media sponsorships?
Challenges include managing negative feedback, ensuring authenticity, and measuring ROI effectively.
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