What is the role of social media in transmedia storytelling?
Social media plays a crucial role in transmedia storytelling by engaging audiences across multiple platforms, enhancing narrative depth.
Can you give me examples of transmedia campaigns that effectively used social media?
Sure! Campaigns like "The Blair Witch Project" and "Star Wars: The Force Awakens" utilized social media to expand their stories.
How does social media influence audience participation in transmedia projects?
Social media encourages audience interaction, allowing fans to contribute to the narrative, share content, and create community.
What are some challenges of using social media in transmedia storytelling?
Challenges include managing diverse platforms, maintaining narrative consistency, and addressing audience fragmentation.
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