How does socioeconomic status influence consumer choices?
Socioeconomic status affects consumer decisions by shaping preferences, purchasing power, and access to products.
Can you give examples of how it affects specific demographics?
Sure! For instance, lower-income groups may prioritize essential goods, while higher-income consumers might focus on luxury items.
What role does education play in this context?
Education often correlates with income, influencing awareness of products and brand loyalty, thus affecting purchasing decisions.
Are there any psychological factors involved?
Yes, psychological factors like perceived social status and identity can drive consumer behavior, often linked to socioeconomic status.
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