What is the role of the moderator in focus groups?
An example of an AI chatbot conversation about the moderator's role in focus groups.
What is the role of the moderator in focus groups?
The moderator in focus groups facilitates discussions, ensuring that all participants contribute and that the conversation stays on track.
What skills are important for a focus group moderator?
Key skills include active listening, neutrality, adaptability, and the ability to manage group dynamics effectively.
How does a moderator handle dominant participants?
A good moderator gently redirects the conversation, encourages quieter participants to share, and maintains a balanced discussion.
Can you give examples of questions a moderator might ask?
Sure! A moderator might ask open-ended questions like, 'What are your thoughts on this product?' or 'How does this issue affect you personally?'
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