What are the key differences between RTB and traditional advertising?
An example of an AI chatbot conversation about RTB vs traditional advertising.
What are the key differences between RTB and traditional advertising?
RTB, or Real-Time Bidding, allows advertisers to bid for ad space in real-time, while traditional advertising involves pre-purchased ad slots.
Which one is more cost-effective?
RTB can be more cost-effective as it allows advertisers to pay only for the impressions they want, while traditional advertising often requires upfront costs.
How does targeting work in RTB?
In RTB, targeting is highly specific, using data to reach particular audiences based on behavior, demographics, and interests.
Are there any downsides to RTB?
Yes, RTB can lead to ad fatigue if not managed properly, and there's a risk of ad fraud if proper measures aren't in place.
Can traditional advertising still be effective?
Absolutely! Traditional advertising can build brand awareness and trust, especially in markets where digital penetration is low.
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