What are the key metrics to track in SaaS analytics?
An example of an AI chatbot conversation about SaaS analytics and key performance metrics.
What are the key metrics to track in SaaS analytics?
The key metrics include MRR, ARR, churn rate, customer lifetime value, and CAC.
Can you explain what MRR and ARR mean?
MRR stands for Monthly Recurring Revenue, while ARR is Annual Recurring Revenue. Both measure predictable revenue.
How do I calculate churn rate?
Churn rate is calculated by dividing the number of customers lost during a period by the total number of customers at the start.
What strategies can I use to reduce churn?
You can improve customer engagement, offer better support, and implement feedback loops to understand customer needs.
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