What is the ideal sample size for A/B testing?

What is the ideal sample size for A/B testing?

The ideal sample size for A/B testing depends on your desired confidence level and the minimum effect size you want to detect.

How do I calculate the sample size needed?

You can use a sample size calculator or statistical formulas that consider your baseline conversion rate and the effect size.

What factors should I consider when determining sample size?

Consider factors like your target audience, the expected conversion rate, the significance level, and the power of the test.

Can I run an A/B test with a small sample size?

Yes, but smaller sample sizes may lead to less reliable results and higher variability in your findings.