What are the different sampling methods used in market research?
An example of an AI chatbot conversation about sampling methods in market research.
What are the different sampling methods used in market research?
There are several sampling methods in market research, including random sampling, stratified sampling, and convenience sampling. Would you like to know more about a specific method?
Can you explain stratified sampling?
Stratified sampling involves dividing the population into subgroups or strata and then taking a sample from each stratum. This ensures representation across key segments.
What are the advantages of using stratified sampling?
The advantages include increased precision, better representation of the population, and the ability to analyze specific subgroups effectively.
Are there any disadvantages to stratified sampling?
Yes, it can be more complex and time-consuming to implement, and it requires detailed knowledge of the population to create strata.
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