What is segment strategy in marketing?
Segment strategy in marketing involves dividing a market into distinct groups of consumers to tailor marketing efforts.
Why is segment strategy important for businesses?
It's important because it allows businesses to target specific audiences, improving engagement and conversion rates.
Can you give me an example of a successful segment strategy?
Sure! Nike uses segment strategy by targeting different demographics with tailored products, like running shoes for athletes.
How do I create a segment strategy for my business?
Start by researching your market, identifying key demographics, and analyzing their needs and preferences.
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