What are some examples of segment targeting in marketing?
An example of an AI chatbot conversation about segment targeting in marketing.
What are some examples of segment targeting in marketing?
Segment targeting involves dividing a market into distinct groups. For example, a clothing brand might target young adults with trendy styles, while targeting older adults with classic designs.
Can you give me more specific examples?
Sure! A fitness app might target health-conscious individuals aged 25-35 with personalized workout plans, while a luxury car brand might target high-income individuals with exclusive offers.
How do companies decide on their target segments?
Companies often use market research, customer demographics, and buying behavior to identify and analyze potential target segments.
What tools can help with segment targeting?
Tools like Google Analytics, CRM software, and social media insights can help businesses analyze data and identify target segments.
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