What are the differences between segment targeting and mass marketing?
An example of an AI chatbot conversation about segment targeting vs mass marketing strategies.
What are the differences between segment targeting and mass marketing?
Segment targeting focuses on specific groups of consumers, while mass marketing aims to reach a broad audience.
Can you give me examples of each strategy?
Sure! An example of segment targeting is a luxury car brand targeting high-income individuals, while mass marketing could be a soda brand advertising to everyone.
Which strategy is more effective?
It depends on the product and market. Segment targeting can lead to higher conversion rates, while mass marketing can build brand awareness.
What are the costs associated with each approach?
Segment targeting often requires more research and tailored campaigns, making it potentially more expensive than mass marketing.
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