How can I segment my email list for better engagement?

How can I segment my email list for better engagement?

Segmenting your email list involves dividing your subscribers into smaller groups based on specific criteria. This can lead to more personalized and relevant content for each group.

What criteria should I use for segmentation?

You can segment based on demographics, purchase history, engagement levels, or interests. For example, new subscribers might receive a welcome series, while loyal customers could get exclusive offers.

How often should I send emails to each segment?

The frequency can vary by segment. For highly engaged users, weekly emails might be effective, while less engaged segments may benefit from monthly updates.

Can you give me an example of a successful segmentation strategy?

Sure! A clothing retailer might segment their list by gender and past purchase behavior, sending tailored promotions for men's or women's items based on what customers have bought before.