How can I effectively segment my email lists?
An example of an AI chatbot conversation about segmenting email lists for better targeting.
How can I effectively segment my email lists?
Segmenting your email lists involves dividing your subscribers into smaller groups based on specific criteria. This allows for more targeted and relevant messaging.
What criteria should I use for segmentation?
You can segment based on demographics, purchase history, engagement level, location, and interests. Choose criteria that align with your goals.
Can you give me an example of a segmentation strategy?
Sure! For an e-commerce store, you might segment by past purchase behavior, creating groups like 'frequent buyers', 'seasonal shoppers', and 'new customers'.
How often should I update my segments?
It's a good practice to review and update your segments regularly, at least every few months, or whenever you notice significant changes in subscriber behavior.
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