How can I effectively segment my newsletter audience?
To segment your newsletter audience, start by analyzing your subscribers' demographics, interests, and behaviors.
What criteria should I use for segmentation?
You can use criteria like age, location, purchase history, engagement level, and preferences to create meaningful segments.
How often should I send targeted newsletters to each segment?
It depends on the segment's engagement level. Highly engaged segments can receive more frequent updates, while others may prefer less frequent communication.
Can you give me examples of effective segmentation strategies?
Sure! Some strategies include sending personalized content based on past purchases or creating segments for different stages of the customer journey.
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