How do I set a budget for my marketing campaign?
To set a budget, start by defining your campaign goals and target audience. What are you aiming to achieve?
I want to increase brand awareness and reach more customers.
Great! Consider allocating a percentage of your revenue or a fixed amount based on your overall marketing strategy. Do you have a specific revenue figure in mind?
I expect to make around $100,000 this year.
A common approach is to allocate 5-10% of your expected revenue for marketing. So, you might budget between $5,000 and $10,000. Does that sound reasonable?
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